文创产品是博物馆社会教育的载体,而产品定位不清、无法市场化、同质化等是当前的突出问题。本方案选取“越王者旨於睗剑”,通过提取元素展开设计。产品面向青年消费者,以满足他们的旅游纪念需求,产品定价在50-100元。本设计方案由5个方向构成,蕴含4个不同的设计构思:
方向1: 强调“设计的叙事性”;
方向2/3: 注重“社会教育职能”;
方向4: 借用“产品语义学”理论;
方向5: 提倡“符号的实用功能化”。
方向2/3: 注重“社会教育职能”;
方向4: 借用“产品语义学”理论;
方向5: 提倡“符号的实用功能化”。
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笔记本电脑包
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鼠标垫
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越地旗纹样雨伞
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