博物馆文创产品市场是典型的“长尾市场”,故注重产品的多样性、个性化,本设计通过先将扇面人物的时尚化、纹样化,再进行应用的方式形成了“家族化”的系列文创产品图库。同时,为了丰富人物元素的应用场景,将其与中国传统节庆相结合,根据时令、节庆需要也设计了相关衍生产品。
作品选取了杭州工艺美术博物馆的标的物“双面剪贴彩绘人物故事图工艺折扇”作为创意来源,通过将其中的三个人物进行数字化并赋予符合现代审美的色彩搭配使之时尚化。将上述人物进行图形化延展使之成为纹样后,再应用到各类符合消费者心理价位的生活用品上。
市场定位:追求时尚、不拘于传统样式的学生及年轻上班族,年龄20-35岁。
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/30deb599-aa47-45ae-a187-0d788c6362ae_rw_1200.jpg?h=77b41a145aedac4d63a223ff8fa980f6)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/a258794d-0e6c-423a-8de5-f0a3576f31ef_rw_1920.jpg?h=0f6779743831dcb9249619f3520513c3)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/b29bacf5-cc2e-4153-acd1-c0ee8713e3fe_rw_1920.jpg?h=46e4050b0fee05ebcbcfea7deb78a11b)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/99a1c080-91c1-4715-87b9-6fe09e09d0f8_rw_1920.jpg?h=9427403108c3bcaf86882a661e7bcfb4)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/44e1a1ac-7910-45ba-86e5-563bafd3de38_rw_1920.jpg?h=4ea27d2b838c202eed4f543548cc20a7)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/38525556-27d2-49ea-8473-3c0f176a7415_rw_1920.jpg?h=eeb6ed187bd0625aea65ac40fd6e19cc)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/3d34f499-de7b-4dd3-81de-71d1519ed06b_rw_1920.jpg?h=7795247c980dd9e1fd55d9a8152e4fe1)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/7c1b1caf-725a-47fe-8b8d-7c0326ad09e1_rw_1920.jpg?h=04fefbc0212fcdddf888f38105c230c4)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/af47a80f-cd94-4e38-90ce-fe9751b460d2_rw_1920.jpg?h=b1f35d1aeef537951779758a829d13b3)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/cbb53859-bec2-45d3-b2ed-3f34c754da96_rw_1920.jpg?h=24cbf3ef8acee3e444dc5d579d4bb122)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/67d9f7f5-c3bb-4f2b-99eb-e6f3371a31c7_rw_1920.jpg?h=9d526ea97a197dc53a148c2e3560aa02)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/20ae1183-3a0d-485c-afd2-8591ea10f3ed_rw_1920.jpg?h=ad5e27acc4c7564ea38c8e882087c325)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/d25fd991-5272-493f-ac47-d12e40c20179_rw_1920.jpg?h=bd051a92755acc1e851d12896226f49f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/01f7d486-e0b8-4c66-a351-808880149205_rw_1920.jpg?h=a152d673dae51e6ed7e9991d96be0fd2)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/628f6eda-3a60-42cb-8180-1a7012098d4d_rw_1920.jpg?h=cd2093c0eece4bdd59c37455f070bf99)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/7d80c435-a8aa-40a6-b846-82850b03e1f3_rw_1920.jpg?h=2539fd9934e681f98a891adb6d67a380)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/dab2ea51-cbcf-43d9-a438-2994cdce67ee_rw_1920.jpg?h=9f4605321eee23cabe7d11eed4c28e0b)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/909947e1-ce44-4ce4-a201-0beefdcd967f_rw_1920.jpg?h=e31abec665bb92fce2e91a3e0f2c4f11)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/a1466be4-75fe-4f17-b705-c6127273036f_rw_1920.jpg?h=b08ab659f2e544ca0c79d1e2ab37e32c)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/6180666f-4d23-402d-a54b-a94477edaa8e_rw_1920.jpg?h=4b3b692e99d6b04c95a51ea6ad06dfd8)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/d1189ef8-4aab-4adb-8beb-bd291781776c_rw_1920.jpg?h=54be82d6ac7dbef18f510932f4cdde8d)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/407a313d-2f6a-4b40-816f-eec59558c7e2_rw_1920.jpg?h=5f7e41b1ad18c252e6d7d42c5c024783)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/c417754f-69f8-4f77-ac0a-6368a5c0e482_rw_1920.jpg?h=be3010ee280a9147412312b749ebaf1a)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/10210271-43c9-418e-b8e1-bd80cb7eba90_rw_1920.jpg?h=ff1b3b6578c33ef1bd7ca19c1f32edca)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/b2170df9-2c7d-436d-b1cf-52b78bf49675_rw_1920.jpg?h=5d8d697ebcbfec553f81b4b177885137)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/cb68c7a7-dc23-4a5d-abde-059a9467b34c_rw_1920.jpg?h=2a193165c7dad0bbd4e256b420fbacb2)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/480f4e99-5711-4bf7-b019-06cf7a8fcdf7_rw_1920.jpg?h=2e8a201bd3adb4d7d3b603734bc2219b)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/1864d4b9-c704-4b6f-a93a-ad85a6ca3d86_rw_1920.jpg?h=fffab8a12802c3eb1c1fb796adc5eeff)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/d6a9d7a6-20e8-47db-b92c-dca3b1e1a31c_rw_1920.jpg?h=8584664e7dd3a1a89e4d716de8c9ab1d)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/e61b2bd4-a02e-4ca6-b76b-4993e3496bc4_rw_1920.jpg?h=7325532464f05eafc0d9a5c467614f8f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/0c508e38-cb30-4e52-8260-28b3ae4bfed9_rw_1920.jpg?h=3808227ee55abdc220a2d2096dfaf424)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/ad182e8a-369a-4a87-aa83-512970fd63a3_rw_1920.jpg?h=2db7825fc4f31a219b935abe9114d29a)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/da5271fa-fb0d-4972-bf85-298b5bea0816_rw_1920.jpg?h=e34793f2e2e4b8f03f68a2b55338f585)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/0eb4b86e-bd0b-4cd8-9487-241306e06901_rw_1920.jpg?h=4488a61c2dc77d66c15cbfcd5848bcf8)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/4400f1e1-d6c4-4035-a769-0fe208cbdde6_rw_1920.jpg?h=73d90f029d4ad27a6ce553a7f09a4e4a)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/65853be1-edb2-4f4b-9cd3-cb353c8132c4_rw_1920.jpg?h=6f43c2019f1eada2482a51ccfe554774)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/6a15df5e-feb9-4db4-8cb6-1e4f39e03c77_rw_1920.jpg?h=eaf8cd956bed48c2177cba36cdc1ffa2)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/3ed6b2e5-d626-4aa4-90c2-1a6501aad23c_rw_1920.jpg?h=2052e73380787a9c7dcc49abb20d7e5c)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/b51c0391-77a4-4c75-9443-301be5902f83_rw_1920.jpg?h=eb50fa4cc29dd9edc541015420dc337d)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/6e4d7ccf-9b66-4b5a-b199-c9588d4f351a_rw_1920.jpg?h=bf0f388200342d61c2f6b91f87e2b93e)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/3b72299f-7905-42c3-8730-6727321f8239_rw_1920.jpg?h=b5d3e186bad089b0d629dc47db305eb8)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/5acb793a-7222-486f-9282-d436547b0374_rw_1920.jpg?h=d0d09f5f5682cebf86ef383affcb3c1c)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/fb149078-89f3-437f-b7fb-8402380ee434_rw_1920.jpg?h=321406ded2d8cf61cb3cb37889f2aa96)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/849c00fe5535cbdf9d90989d296d8fa4/768748ca-879f-4edb-b551-e256c75745e7_rw_1920.jpg?h=69e60c12ddb67b45ac6d9ba33d132187)